![]() ![]() A skinny kid with a big heart gets some super-serum that turns him into a super-soldier who super-kicks Nazi ass. Take, for example, the recent Captain America movie from Marvel. Historically, superhero films do well when they’re easy to understand. With superheroes more popular than ever but print sales decreasing, are comic book movies ruining comic books? There has been a steady decline in print sales year-over-year since 2009. Comic books sales dropped nearly 25% in January 2011 compared to the year before. Superheroes are bigger, more profitable, and more mainstream than ever before and yet individual comic book sales are faltering. ![]() This, however, has put the comic book industry in a weird spot. Superhero movies have reached a saturation point-never before has their reach extended so deep into culture, and our pockets. Did you try the Captain America Coolatta at Dunkin Donuts? How about the Green Lantern-themed Subway sandwiches? Perhaps you were too busy watching Thor promote the Acura TL? This summer was driven yet again by super-powered blockbusters and tie-ins. Yet the language of comic books is everywhere. Comic books are something we still do, for the most part, in private. Heck, even reading graphic novels, which purport to be for older, sophisticated types are a public rarity. Reading comics on the subway is still cause for sideways glances. We go to the movies with mock ambivalence and inner glee. Men might keep a stash tucked away somewhere private or pretend to ignore the high shelf at the bookstore. Lee and Johns have disappeared.Ĭomic books are the modern erudite’s pornography. ![]()
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